The Black Swan Effect is on facebook

It’s a long story, but despite offers from publishers, the Lord has led us clearly to self-publish our book, The Black Swan Effect.  Part of the reason ties up with finances. When we were in the process of making our final decision, from two different sources the Lord spoke to us.

“It’s all about the money.”

Since we’ve always planned to give any proceeds away, we’d never even considered the financial implications. But when we did the math, we discovered that we’d be able to give away about five times as much money if we self publish.

However, one of the side effects of this decision is that we are now responsible for all the marketing.There will be no money to give away without books selling, however one publishes.  And actually, especially in the current climate, even with traditional publishers, the author is the one primarily responsible for marketing. We know we are totally dependent on the Holy Spirit for The Black Swan Effect to have any kind of impact, but there are tools out there that we can use.

So we have become active in social media. And it would be great to have your help.

The Black Swan Effect has now gone live on Facebook! You can view posts about The Black Swan Effect on Facebook here.

It would help us if you would click through and “like” the page. How about inviting some of your friends to like the page too? Then join the conversation.

We’ve also just started a Twitter account. Our Twitter name is @blackswanbook. Again, follow us on Twitter and help us to spread the word.

My blog readers are the best!! I’m so grateful to each and every one of you for reading my posts, for commenting, for offering support and encouragement. (Much to my shock, I recently discovered simplychurch in a list of the top 100 Christian blogs–Crazy! And I know I have you all to thank.)

Thank you for your help with getting the word out about the book too!

The Christian author’s dilemma

A few years back, Paul Young, author of The Shack spoke at one of our House2House conferences. When we first invited him, The Shack was barely known. A few months later, by the time he spoke at our conference, it had sold 7 million copies!   We asked Paul for  the story behind the book.  It went something like this. Paul was working three jobs when he finished writing a book for his children. Somehow he managed to scrape up the money to get 11 copies for his family and a few friends made at Kinkos. Friends sent it on to friends… From there, the rest is history. It was a God thing! No marketing, no publicity campaigns, just the Holy Spirit taking it and changing lives through it.

It was every Christian author’s dream.

But it was a once in a generation thing.

I’ve just finished compiling The Black Swan Effect: A response to gender hierarchy in the church,  and it’s now with the editors, due out in April 2014. I’d love to send it off to the printers and just have the Holy Spirit do what he wills with it. But the work for most authors when they finish a manuscript is only half done. Which is where the dilemma comes in.  I want to promote the message of the book, but I want to make sure that my motivation is not seeking recognition for myself or any kind of self-promotion.

And so I will do the things that authors need to do in our current climate to bring their books to the attention of others, while asking Jesus to deal with my heart, praying that he gives me wisdom.

It’s only the Holy Spirit who can transform lives and change the church. I pray that The Black Swan Effect will be a tool in his hands.