The Black Swan Effect is on facebook

It’s a long story, but despite offers from publishers, the Lord has led us clearly to self-publish our book, The Black Swan Effect.  Part of the reason ties up with finances. When we were in the process of making our final decision, from two different sources the Lord spoke to us.

“It’s all about the money.”

Since we’ve always planned to give any proceeds away, we’d never even considered the financial implications. But when we did the math, we discovered that we’d be able to give away about five times as much money if we self publish.

However, one of the side effects of this decision is that we are now responsible for all the marketing.There will be no money to give away without books selling, however one publishes.  And actually, especially in the current climate, even with traditional publishers, the author is the one primarily responsible for marketing. We know we are totally dependent on the Holy Spirit for The Black Swan Effect to have any kind of impact, but there are tools out there that we can use.

So we have become active in social media. And it would be great to have your help.

The Black Swan Effect has now gone live on Facebook! You can view posts about The Black Swan Effect on Facebook here.

It would help us if you would click through and “like” the page. How about inviting some of your friends to like the page too? Then join the conversation.

We’ve also just started a Twitter account. Our Twitter name is @blackswanbook. Again, follow us on Twitter and help us to spread the word.

My blog readers are the best!! I’m so grateful to each and every one of you for reading my posts, for commenting, for offering support and encouragement. (Much to my shock, I recently discovered simplychurch in a list of the top 100 Christian blogs–Crazy! And I know I have you all to thank.)

Thank you for your help with getting the word out about the book too!

Why you chose option #3

And a hint for bloggers…

Thank you for all of you who responded to my request for help choosing a subtitle for The Black Swan Effect–the book on women I’ve been compiling. With all the numerous possibilities, it’s been a daunting task. You’ll be interested to know that more than 70% of you picked the same subtitle–the third one, “A response to gender hierarchy in the church.” The question is why.

Photo Credit: Frank Peters via Compfight cc

And here’s where it becomes fascinating.  A few days ago, I was introduced to a site that helps analyze the emotional impact of headlines. Type in your headline and  it comes up with a percentage score. A good copywriter averages a score of 30-40%. A gifted copywriter has a score of 50-75%. I checked out my past blog headlines, and sure enough, not exclusively but in general, I would say that the posts that garnered the most interest had also scored well on the site.

I had perhaps 25 to 30 subtitles that had been suggested over the months. I tested all of them with the site. The vast majority were very mediocre, several even scoring 0%.

Back to the drawing board.

As I played around with the subtitles, I began to find words that increased the score. I had decided on the patriarchy headline which scored 63% when several people told me that they weren’t sure that everyone would understand the title.

I was just about to send out the last post when I decided to give the site one more try. Which is when I found that “A response to gender hierarchy in the church” scored 100%! So almost as an afterthought, I added it to the options.

I know that we need the Holy Spirit to breathe life into the title, and that we are totally dependent on the Lord for how he uses the book, but in the face of innumerable choices with no clarity even after prayer, it was invaluable to have some help!