The Black Swan Effect is on facebook

It’s a long story, but despite offers from publishers, the Lord has led us clearly to self-publish our book, The Black Swan Effect.  Part of the reason ties up with finances. When we were in the process of making our final decision, from two different sources the Lord spoke to us.

“It’s all about the money.”

Since we’ve always planned to give any proceeds away, we’d never even considered the financial implications. But when we did the math, we discovered that we’d be able to give away about five times as much money if we self publish.

However, one of the side effects of this decision is that we are now responsible for all the marketing.There will be no money to give away without books selling, however one publishes.  And actually, especially in the current climate, even with traditional publishers, the author is the one primarily responsible for marketing. We know we are totally dependent on the Holy Spirit for The Black Swan Effect to have any kind of impact, but there are tools out there that we can use.

So we have become active in social media. And it would be great to have your help.

The Black Swan Effect has now gone live on Facebook! You can view posts about The Black Swan Effect on Facebook here.

It would help us if you would click through and “like” the page. How about inviting some of your friends to like the page too? Then join the conversation.

We’ve also just started a Twitter account. Our Twitter name is @blackswanbook. Again, follow us on Twitter and help us to spread the word.

My blog readers are the best!! I’m so grateful to each and every one of you for reading my posts, for commenting, for offering support and encouragement. (Much to my shock, I recently discovered simplychurch in a list of the top 100 Christian blogs–Crazy! And I know I have you all to thank.)

Thank you for your help with getting the word out about the book too!