Have you seen the billboards showing someone well-known and with the title, "I am second"? They are all over the Dallas/Fort Worth area and in other cities too.
The message of the I am second movement is that Jesus is first. This message is promoted through films where well recognized people tell the story of how Jesus has impacted their lives. Websites and a small group curriculum help people to make disciples and start "I am second" groups (effectively simple/organic churches). It is proving very effective in producing multiplying house churches especially among young people here in the States.
They have a "leadership experience" coming up in January. More details can be found at www.wearesecond.com